In recent years, India has emerged as a thriving destination for MICE (Meetings, Incentives, Conferences, and Events) travel. While major metropolitan cities like Delhi, Mumbai, and Bangalore have long been the preferred choices for corporate events and conferences, non-metro destinations are gaining traction for their unique blend of business amenities, cultural richness, and scenic beauty. Here, we delve into India's top seven non-metro conference destinations where business meets pleasure in serene surroundings with easy connectivity.

GOA

 Known for its stunning beaches and vibrant culture, Goa is not just a tourist hotspot but also an ideal destination for corporate events. With state-of-the-art conference facilities and luxurious resorts offering picturesque views, Goa provides the perfect backdrop for productive meetings and incentive tours. The state government's proactive measures to promote MICE tourism have led to a significant increase in conference bookings, with a growth rate of 12% in the past two years alone. Moreover, Goa's international airport and well-connected road network make it easily accessible for delegates from around the world.

MAHABALIPURAM:

Situated along the scenic coastline of Tamil Nadu, Mahabalipuram is renowned for its UNESCO World Heritage sites and tranquil ambiance. The destination offers excellent conference facilities amidst historical monuments and beachside resorts. Delegates can take a break from meetings to explore ancient temples, witness traditional dance performances, or simply relax by the shore, making it an ideal blend of business and leisure. In recent years, Mahabalipuram has witnessed a surge in corporate bookings, with a 15% increase in conference attendees compared to the previous year. The city's proximity to Chennai International Airport ensures convenient connectivity for domestic and international travelers.

UDAIPUR:

Fondly referred to as the "City of Lakes," Udaipur exudes regal charm and cultural splendor. The city's palatial hotels and heritage properties serve as elegant venues for corporate gatherings and incentive tours. Surrounded by shimmering lakes and majestic palaces, Udaipur provides a serene setting for productive meetings, coupled with opportunities to experience Rajasthani hospitality and marvel at architectural marvels. Udaipur's MICE tourism sector has seen steady growth, with a 10% increase in conference bookings year-on-year. The city is well-connected by air, road, and rail, with Maharana Pratap Airport catering to domestic and international flights.

AGRA:

Home to the iconic Taj Mahal, Agra is not just a symbol of love but also a compelling destination for conferences and corporate events. The city boasts of modern conference facilities amidst historical landmarks, allowing delegates to immerse themselves in the rich heritage of India while conducting business. After meetings, visitors can explore the magnificent Mughal architecture or savor authentic Mughlai cuisine, adding a cultural dimension to their trip. Agra's MICE tourism sector has witnessed a resurgence, with a 20% increase in conference bookings attributed to improved infrastructure and connectivity. The city is conveniently accessible via Agra Airport and well-maintained road networks.

JAIPUR:

As the capital city of Rajasthan, Jaipur captivates visitors with its vibrant colors, grand forts, and bustling bazaars. Jaipur's palatial hotels and convention centers offer world-class amenities for hosting conferences and business events. Delegates can engage in team-building activities such as camel safaris, heritage walks, or traditional Rajasthani cooking classes, creating memorable experiences beyond the boardroom. Jaipur's MICE tourism sector has experienced rapid growth, with a 25% increase in conference bookings driven by its rich cultural heritage and modern infrastructure. The city is served by Jaipur International Airport and well-connected highways.

TRIVANDRUM:

Nestled along the serene coastline of Kerala, Trivandrum combines modernity with natural beauty. The city's convention centers and beachfront resorts cater to the needs of corporate travelers, offering a tranquil environment for seminars and conferences. Delegates can unwind by exploring the lush greenery of nearby hill stations, experiencing Ayurvedic wellness therapies, or cruising through the tranquil backwaters, rejuvenating both mind and body. Trivandrum's MICE tourism sector has seen a steady rise, with a 12% increase in conference bookings attributed to its unique blend of business and leisure offerings. Trivandrum International Airport provides seamless connectivity to major cities in India and abroad.

SRINAGAR:

Located amidst the breathtaking landscapes of Kashmir, Srinagar is a paradise for both leisure and business travelers. The city's luxurious houseboats and conference venues offer a unique setting for corporate gatherings amidst snow-capped mountains and serene lakes. Delegates can take a break from meetings to embark on shikara rides, visit ancient gardens, or indulge in traditional Kashmiri cuisine, creating unforgettable memories amidst nature's splendor. Srinagar's MICE tourism sector has shown resilience, with a 10% increase in conference bookings despite challenges posed by geopolitical factors. Sheikh ul-Alam International Airport connects Srinagar to major cities in India.

Statistics show that the MICE tourism sector in India has been witnessing robust growth, with a CAGR of over 8% between 2016 and 2021. Non-metro destinations account for a significant portion of this growth, with a rising number of corporations opting for unique venues and experiences beyond traditional metropolitan cities.

In conclusion, India's non-metro conference destinations offer a perfect blend of business amenities and leisure activities, making them ideal choices for MICE travel and corporate events. From the sun-kissed beaches of Goa to the majestic forts of Jaipur, each destination provides a unique experience that combines productivity with relaxation. With easy connectivity and world-class facilities, these cities promise to elevate your next corporate gathering into an unforgettable journey of discovery and inspiration.